The history of Sony Ericsson started in October 2001, when the Japanese company Sony and the Swedish corporation Ericsson decided to collaborate for the design and production of cellulars. The company has its headquarters in Sweden and London, UK. The research and development teams are not present only in the UK, but in Germany, Sweden, Japan, Pakistan, India and the US.

PThe reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. As a result both companies stopped producing separate brands for their own mobile phones. Due to their policy and seriousness, by 2008, the company had turned into the fifth largest manufacturer of mobile phones in the world. Sony Ericsson comes after companies like Motorola, LG, Nokia and Samsung. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.

Among the numerous Sony Ericsson's products, we ought to count wireless voice devices, hi-tech accessories, mpbile music systems and many others besides phones alone. The company’s total profit of the overall sales reached the impressive figure of 73 million Euro in 2008. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company with the other half belonging to Ericsson AB.

As mentioned above, Sony Ericsson increased its market preponderance with Walkman and cyber-shot. In 2005, on March 1, the company came up with the K750i incorporating a 2 megapixel camera and its platform mate the W800i, the first in the highly successful Walkman phones. The great feature about this phone was the possibility to play 30 hours of music according to the user's will. In October 2005, P990 was launched, which made the first device relying on UIQ 3 technology. The other successful achievement that Sony Ericsson had was the Cyber-shot brand, launched in 2005 by the K750.

K750 in fact proved one of the best sold Sony Ericsson's cells ever made. Back then, the memory card space was very new, ensuring its success. The difference between the Walkman and the Cyber-shot resides in the media viewing features and cameras which is higher in the Cyber-shot. Sony Ericsson has further developed five of the largest categories of products : the W Walkman series music phones, the Cyber-shot mobiles, the BRAVIA-branded collection, the UIQ smart phone line of mobiles, and the Xperia range of mobile phones.

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