The history of Sony Ericsson started in October 2001, when the Japanese company Sony and the Swedish corporation Ericsson decided to collaborate for the design and production of cellulars. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The company has its research and development teams in Sweden, China, Japan, the US, Germany, Pakistan, India, and Great Britain.

PThe reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. The consequence was that both companies stopped producing separate brands for their own mobile phones. Due to their policy and seriousness, by 2008, the company was the fifth largest manufacturer of mobile phones in the world. Sony Ericsson follows companies like Nokia, Samsung, Motorola and LG. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.

Sony Ericsson’s products include the following: mobile phones, mpbile music devices, wireless systems, wireless data devices, wireless voice devices and hi-tech accessories. The company’s revenue was €11,244 million in 2008 and its net income in the same year was €73 million. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company and the other 50% belongs to Ericsson AB.

As we've already said, Sony Ericsson increased its market preponderance with Walkman and cyber-shot. In 2005, on March 1, the company came up with the K750i incorporating a 2 megapixel camera and W800i, its platform mate, which were the first Walkman cell phones ever produced. The great feature about this phone was the possibility to play 30 hours of music according to the user's will. In October 2005, P990 was launched, which made the first device relying on UIQ 3 technology. The other successful achievement that Sony Ericsson had was the Cyber-shot brand, launched in 2005 by the K750.

K750 in fact proved one of the best sold Sony Ericsson's cells ever made. At the time this phone’s memory card capability was very new, ensuring its success. The difference between the Cyber-shot and the Walkman stands in the media viewing features and cameras which is higher in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the Walkman-branded W series music phones, the Cyber-shot mobiles, the BRAVIA-branded line of phones, the UIQ smart phones, and the Xperia range of mobile phones.

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