Creating an iPhone app sounds like something a developer could do in his or her back room, in almost complete isolation. But according to Brook Lenox at www.howtomakeiphoneapps.com, there's much more to the process than that. Because if an application is ever to see the light of day and have any success outside of that developer's room, then he or she will need to become a marketer too. That's one of the lessons Lenox teaches about creating top iPhone apps that people will want to download.

But that's getting ahead of the game, because creating successful iPhone apps begins several steps earlier. Possibly the next most important tip Mr. Lenox gives people is that their app should be simple. If you create something really complex, then it's going to take a lot of effort to learn to use, and most people won't be willing to put in the work. And not everyone who does download iPhone applications of such complexity will understand them even if they do try to learn. So keeping your app straightforward and fairly easy to use is paramount.

It can also help you, says Lenox, if you've got a network of contacts and followers who will be interested in your latest iPhone news, and who will already be inclined to try out your new application. Giving them the chance to have the first stab at using the app will serve two purposes; finding any bugs, and establishing a word-of-mouth advertising chain. If your iPhone app is to succeed, though, you must still be sure it works well, and is designed and polished professionally, with a sharp graphic interface.

And when the iPhone app is accepted and on its way into the online store, the real marketing push starts. Putting both a free and a paid version into the App Store will be another way of creating interest, because if people like the free version, they'll be more likely to pay for a version with more features. It will also provide you double exposure in the store. Finding successful marketing strategies is as important as creating a well-crafted application. If nobody knows about it, they're not going to download it no matter how great it is.

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