The main hardware inside the LG Optimus GT540 is fairly basic, but more than adequate for non-power users. It runs off a 600MHz Qualcomm MSM7227 processor and has 130MB of internal storage. You can expand the storage space up to 32GB if you want to though, using a MicroSD card. The battery life is better than average; the LG Optimus GT540 uses a powerful lithium ion battery, meaning that you can use it for days without needing to re-charge it. The multimedia functions of the LG Optimus GT540 are a cut above what you would find on a standard mobile phone. A 420×320 pixel display results in a clear and crisp screen that makes it enjoyable to look at pictures and watch movies. You can take / record your own by using the 3 megapixel camera that is neatly incorporated. It is much more than just a simple point and click camera. Face recognition and action detection are just a couple of the many additional features. The software that comes with the phone is well thought out, and so you can easily edit and manage all of your media files. As the LG Optimus GT540 runs off the much celebrated Google Android operating system, you can quickly and easily access all of your Google accounts (Gmail, YouTube, etc.). Access to the main social networking sites has also been well worked in, and you can log into and manage your Facebook, Twitter, MySpace, etc. accounts from one place - the social network manager. The look and feel of the user interface in general is very neat and clean. You will not find yourself getting lost or confused, as can easily happen on more advanced smartphones. To sum up, the LG Optimus GT540 is an entry-level smartphone, designed with a specific market in mind. Though it does not make bold statements about its ability to compete with higher end products, it does offer new users to smartphone technology the chance to pick up and learn the basics before diving into the deep end with a more expensive offering from another manufacturer. Simply put, it is a perfect first step for first time users.