Mobile advertising is not a fly by night thing.  Nielsen studies indicate that there are 63 million mobile web users in America, and over 90% of younger families have one or more mobile phones.   As a result, more and more small business owners are thinking about including mobile advertising as part of their strategic marketing plans. 

Mobile advertising is not the same as other forms of advertising, however, and it’s important for the small business owner to keep the disadvantages of mobile phone ads in mind when deciding on their mobile advertising strategy. 

The first challenge with mobile advertising is the slow data transfer speed of mobile devices.  Transfer time with some mobile devices can be quite frustrating, especially for those users who have grown up with and expect high speed Internet.  I am happy to say that technology continues  to advance, but the mobile phone advertiser still needs to be aware of this limitation of mobile advertising.   

Because of slow data transfer speeds and the nature of the mobile phone devices, most mobile phone users don’t surf.  Most people using mobile phones want the answer to an immediate question, and won’t be distracted by something irrelevant, which is the opposite of most online Internet users. 

Mobile advertisers are overcoming both of these challenges through the use of SMS text messaging advertisements or In-page mobile search engine advertising rather than the diversion ads and pop ups you see on the Internet.   

Research indicates that if SMS mobile advertising and mobile search engines add value and solve the user’s immediate concerns, they are very well received and are often up to fifty percent more effective than traditional Internet ads.  This is a real advantage to small to mid sized business owners as both these forms of advertising are simple to begin economically and easy to budget expenses. 

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code "mobilenow" and receive double the credits during your free trial period).