When the iphone 4 was launched, we all know that only over night there have an enormous number of complaints regarding the new phone’s reception issue and we are all aware about that. But this did not stir all of those hard core Apple followers because the market is still very hopeful for brand new iPhone. Just recently, the iPhone 4 was also released in China where in was welcomed by more than a thousand excited enthusiasts who even stayed in line for 2 days just to be some to very first ones to use the original iPhone 4 in Chinese soil. To appease the unhappy customers, Apple has begun their totally free case system for everyone who has got it before September 30 where their potential customers would most likely download the free bumper or case app and sign in using their iTunes account and claim their free case. The move though unrelated, did perform it's work to a particular degree of encouraging some rather irritated customers. And who wouldn’t be, after paying $700 and then learning that it is not working as promised. But now that Apple has chose to end the free of charge case program, forums flood with responses that they wouldn't push through their intends to buy the iPhone 4 and would possibly purchase a Blackberry unit to use as their smart phone. When our own consumers purchase their iphone insurance from us, they are assured that if their phone were stolen or experienced problems particularly the most prevalent which is liquid damages that their iPhone would be exchanged. Although comprehensive iphone insurance does have stringent compliance to follow when claiming in order to avoid insurance fraud, it nonetheless delivers the security our clients need to have. But total iphone insurance cannot cover an issue like the iPhone 4’s reception and antennae problem and that concerns our clients. Giving away cost-free cases in a way did it's work for Apple of at least mending some discontentment, and now taking it out completely? I sure hope Apple management knows what they're doing.